Joanie Gals Unite in London

A wonderland of spectacular prints, a forest full of colourful mushrooms, and an endless stream of cupcakes and Prosecco to top it all off – welcome to the very first Joanie pop-up shop!

Joanie, a Manchester-based rising star of the sustainable-yet-affordable clothing market, celebrated lucky seventh birthday and brand-new B Corp status with its first brick and mortar pop-up shop and we worked alongside their team to bring their nostalgia-infused world to life in the heart of central London.

Staffed entirely by the female-led team behind the brand, the pop-up shop embodied a four-day celebration of Joanie’s ethos to life and presented a unique opportunity for new fans and faithful followers to meet the team behind the much-loved vintage-inspired brand.

This is our second project with Joanie, and it was inspiring once again to see the decor mirror Joanie’s B Corp ethos of championing slow fashion, recycling deadstock fabrics into curtains, bunting, and branded tote bags which were in high demand from the Joanie gals who celebrated their favourite brand in style.

From classic red toadstools to hand-painted roses, the sustainable window display and branded mirrors were designed and painted by Joanie’s own print designer Jess Williams using her new season concepts.

Customers gathered from all over the country and beyond (as far as Denmark!) to celebrate the iconic Northern brand. The Joanie gals met fashion stylist Emma Lane, a constellation of vintage-inspired content creators, and the one and only Joanie superfriend and collaborator Dawn O’Porter who helped shoppers style her latest Joanie collab.

The pop-up shop was the very first opportunity Joanie fans had to shop the range in person, and to meet the creatives behind the brand which they so adore, resulting in a truly heartwarming experience.

This felt like a natural next step for the brand, following some hugely successful influencer and media launches for its iconic collaborations. We had the pleasure of working on the launch of  Horrockses Fashions x Joanie, a moment that coincided with Queen Elizabeth II’s Jubilee in 2022.

If there’s one thing we love, it’s having a great time!

Sundae x

It’s a Hong Kong Crime Wave

We’re incredibly excited to be working with HOME Manchester on CRIME: Hong Kong Style, a national touring film season and the UK’s biggest celebration of Hong Kong cinema to date.

The explosive new film season is showcasing 20 film titles at HOME, Manchester and will be going on tour around the UK, screening in venues in Scotland, London and Bristol, to name a few.

CRIME: Hong Kong style features a collection of comic capers, cult classics and forgotten gems, including Infernal Affairs, Overheard and Police Story. Having visited family in Hong Kong for many years I got to know more about the country and its cultural heritage so I was looking forward to catching some of the films at HOME.

The season features not one but four UK premieres: Dante Lam’s That Demon Within, Felix Chong’s Once A Gangster, Alan Mak & Felix Chong’s Overheard 3 and Ringo Lam’s Wild City.

Last night we went along to the UK premiere of Felix Chong’s Once A Gangster at HOME, which was a comic head-rush! Felix has flown over to the UK to join the tour and gave a Q&A after the film to a hundred strong audience including his hardcore Manchester fan base who stuck around afterwards to get autographs!

Hosted by season curator Andy Willis, Chong talked about his career including working with Martin Scorsese, who remade Infernal Affairs into Oscar-winning The Departed starring Leonardo DiCaprio and Matt Damon. He gave some interesting insight into life behind the Hollywood film lens, and the unique situation of collaborating with a Hollywood director who has his own vision of your film.

Visiting 18 venues across the UK, one of the first stops on CRIME: Hong Kong Style’s tour is Scotland with screenings in Glasgow, Dundee, Inverness and Edinburgh, where Felix will join audiences for a Q&A before heading back down South for appearances in Sheffield and London.

So far, the tour has caught the attention of the Edinburgh Evening News, TimeOut, Londonist, London LeCool, and the Guardian, with much more to follow.

We’re looking forward to this next leg of the tour with films being screened in London at Barbican, King’s College and Picturehouse.

Katy x