Digital Zoo: Life from the world wild web

It’s not everyday you see highly acclaimed art from internationally recognised artists in the middle of shopping centres but London’s Furtherfield, in partnership with producers Culture Code and Land Securities (a chain of shopping centres) have set out to create a Digital Zoo among the shops.

Digital Zoo: Life From the world wild web, is a ground-breaking collection of digital art, previously exhibited at Furtherfield Gallery, London, placed in public spaces for the first time, making art more accessible to everyone.

After a successful launch in Leeds in February, with standout coverage from Yorkshire Evening Post and Design Week, the next stop on the touring exhibition was Lewisham and the shopping centre features experimental software, installations and mobile media.

From Animacules, digitally created creatures that come to life when torch light is shined onto them, to Kay’s Blog a physical replica of a blogger’s bedroom based solely upon her online posts, the pieces certainly spark discussion about how much we live our lives over the internet as though we are all in a Digital Zoo. Shoppers are certainly intrigued to see a bedroom in the middle of the shopping centre!

The exhibition is the opportunity to see the fantastic work of Furtherfield, the UK’s leading organisation for arts, technology and social change. Since opening their doors in 2004 they have pushed boundaries, becoming London’s first dedicated gallery for international, digital and new media art.

In addition to the touring exhibition Furtherfield regularly host exhibitions, pop up events and activity programmes so that more of us around the world can get involved in art within our community.

The exhibition is at Lewisham shopping centre until the 13th April and then visits Sunderland, Shepherds Bush and Leeds, so check it out while you can.

Katy x

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The exhibition is the opportunity to see the fantastic work of Furtherfield, the UK’s leading organisation for arts, technology and social change