Creating a buzz about Bee in the City

In November we had the privilege of managing media for a special launch for Wild In Art, announcing that a giant colony of super-sized bee sculptures would be winging its way to Manchester in the summer of 2018 for one of the biggest public art exhibitions the city has ever seen.

Wild in Art is one of the leading creative producers of spectacular, mass-appeal public art events, which connect businesses, artists and communities through the power of creativity and innovation.

Each super-sized bee sculpture will be decorated with its own unique design, created by regional professional, emerging and amateur artists – making an unforgettably stunning spectacle when the trail goes live. After the trail the bees will be auctioned to raise significant funds for The Lord Mayor’s We Love MCR Charity to improve the lives and life chances of Manchester people.

The Bee In The City launch took place at the monumental Manchester Town Hall, which on the night was buzzing with dozens of opinion formers, press and VIPs from across the city who gathered in anticipation to witness the unveiling of the first giant bee sculpture. Beautifully handed painted by Manchester artist, Jodi Silverman.

We had the pleasure of inviting television crews from BBC North West Tonight, Granada Reports and That’s Manchester along to capture Jodi’s final finishing touches to the bee and to also interview Manchester City councillors and the founders of Wild In Art about the project. All of the television coverage was broadcast on the six o’clock news that evening and was also repeated at ten o’clock, reaching an audience of millions across the North West of England!

Other press that attended included BBC Radio Manchester, Creative Boom, Manchester Confidential, I Love Manchester and the Manchester Evening News. It was amazing to see such a wide spread of coverage the following morning, with an added bonus of a lovely front page mention and full page in Friday’s print issue of the Manchester Evening News.

The Bee in the City trail will be on display throughout the city for nine weeks between July and September 2018 for Mancunians and visitors to enjoy whilst taking in the city’s landmarks, cultural gems and areas they may not have explored before.

If you would like to find out more about Bee In The City, please visit: beeinthecitymcr.co.uk

MC x

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The Bee In The City launch took place at the monumental Manchester Town Hall, which on the night was buzzing with dozens of opinion formers, press and VIPs from across the city.