London Short Film Festival 2017
Sundae led the press and publicity for the 14th annual London Short Film Festival. Now in its 14th year, LSFF renowned for its daring cross-arts programming has been recognised as the cutting-edge UK independent film festival.
We kicked off the campaign by launching the festival programme with LBC, a London-based national talk and phone-in radio station. From there momentum for the festival quickly grew with The Guardian Guide running a preview of the festival, in the new year’s eve issue of their Guide supplement, quickly followed by additional national coverage in the Metro.
As part of our strategy we created a bespoke publicity campaign based around the festival’s strands – Music, Comedy, Fashion & Culture, LGBTQ, international – pitching films and events to media related to these strands, as well as targeting tradition film, events and London based media.
Capitalising on the strength of the films programmed in this year’s festival, the strategy enabled the festival to break into the national sphere, garnering coverage across the country. Not only did we achieve coverage in national newspapers, style publications, music and comedy press, we were also able to pitch the festival to the regions due to the David Bowie: Sound & Vision event, which screened in cinemas across the country to commemorate the first anniversary of his death.
Sundae delivered a wealth of coverage; including interviews with LSFF Artistic Director, Philip Ilson, interviews with key filmmakers, plus previews and review reviews, programme launch news stories, event listings, previews, reviews and general event coverage. The campaign delivered over 100 pieces of coverage, with key highlights including: The Guardian, Metro, Evening Standard, The Huffington Post, Dazed & Confused, i-D, Shortlist, NME, Time Out, Little White Lies, BBC Radio London and LBC.Share Menu
Key highlights include: The Guardian, Metro, Evening Standard, The Huffington Post, Dazed & Confused, i-D, Shortlist, NME, Time Out, BBC Radio London and LBC.