London Short Film Festival 2018
Following a successful campaign in 2017, Sundae returned to lead the press and publicity for the 15th annual London Short Film Festival in 2018. Celebrating its 15th anniversary, LSFF is a vital moment in the UK film calendar, a beacon of inclusive and ground-breaking film-making from a diverse range of backgrounds. The Festival shows a huge selection of UK and international short films across music, culture, and politics.
As part of our strategy we created a bespoke publicity campaign based around the festival’s individual strands – Politics, Music, Culture, Brexit, BAME, LGBTQ, international, Industry and the With Teeth bi-annual commissioning award from LSFF supported by Arts Council England – we pitched screenings and events to titles within the media sector appropriate to each strand, as well as targeting traditional film, events and London based press.
With the programme boasting particularly strong and diverse content across the Brexit, BAME and LGBTQ strands we were able to streamline our strategy in certain areas in order to appeal to these media sectors. This resulted in impactful and meaningful coverage that was engaged with the program, with specific events across these strands being highlighted and discussed in titles such as British Blacklist, Nubian Times, African Women in Cinema, Asian Image, Gay Star News, Big Gay Picture Show, The Gay UK and Contrary Life to name a few.
Sundae delivered a 135 pieces of coverage with a total OTS of 264,312,907. There were many key highlights including: Time Out, i-D, The Big Issue, GQ, i Newspaper, Metro, CineVue, Aesthetica, Don’t Panic London and the London Evening Standard amongst many others – this gives a snapshot of the spread of audiences we were able to reach with this year’s diverse campaign; including interviews with LSFF Artistic Director, Philip Ilson, interviews with filmmakers, programme launch news stories, event listings, previews, reviews and general event coverage.
We also achieved coverage on BBC 6 Music, and nurtured relationships with key tastemaker titles including Dazed, i-D, Hunger, and Wonderland, all of which are very keen to cover the festival next year.
LSFF is a vital moment in the UK film calendar, a beacon of inclusive and ground-breaking film-making from a diverse range of backgrounds.