Maxine Peake as HAMLET

Working across the theatrical and DVD release, Sundae managed the national media relations for Maxine Peake as HAMLET, the stage-to-screen film of Sarah Frankcom’s acclaimed production of HAMLET at the Royal Exchange Theatre in Manchester with Peake in the title role.

The original stage production achieved remarkable success, boasting four and five star reviews across the board and playing to sell-out audiences, so our role was to harness this,  and ensure this stage to screen production was positioned firmly within the film press, whilst not forgetting it’s theatrical roots.

Highlights of the campaign include the trailer break, which was placed with the Telegraph Online, and an exclusive clip on Guardian Online, as well as an interview. In addition, the film was credited and discussed in a feature 5-page interview with Maxine Peake in Stella and an interview on BBC Radio 2.

We devised a full press kit comprising a film-led press release, clips, the trailer and a Q&A with Maxine Peake, which, along with a week of release press screening, helped us secure 50+ pieces of coverage, with OTS of 694 million. We had some great press in leading titles such as The Times, Guardian, The Independent, Total Film, Evening Standard, Time Out, NME, Express, women’s titles including Stylist, Female First, Tatler, Red and HELLO!, and regional coverage in Manchester Evening News, Creative Tourist, Manchester Gossip and About Manchester.




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