BBC Performance Live
I told my mum I was going on an R.E. trip is a Performance Live television production by Contact and 20 Stories High for the BBC. Told through the voices of four young women, the production interweaves real interview material, song and spoken word to portray true stories and experiences in the form of a warm and honest drama exploring issues around abortion for young women today.
This was a key moment in our campaign to raise the national profile of Contact in the run up to its Capital Redevelopment so we were tasked with maximising the broadcast opportunity which first went out on BBC 2 in January 2018, and was then available for 30 days on the BBC iPlayer.
It was essential to handle the subject matter of the show carefully and sensitively, working closely with the BBC Press Office, BBC production team, Contact, 20 Stories High and the young cast.
To deliver this we devised bespoke programme publicity campaign that ensured cut through into all TV listings and national supplements, plus a tailored spread of features targeting press that would handle the topic sensitively and responsibly.
Overall the campaign generated 54 pieces of coverage with a reach over almost 500 million opportunities to see and. The incredibly talented cast and writer Julia Samuels appeared live on national broadcast media including BBC Radio 5 Live Afternoon Edition and BBC Breakfast and were interviewed for features in Elle, Refinery 29, Emerald Street, The Pool, DesiBLITZ, British Blacklist and Nubian Times. The brilliant, balanced and insightful drama garnered Critics Choice in the Guardian, Telegraph, Observer, Radio Times and Sunday Times Culture.
Most importantly, the campaign created national conversation around an incredibly important topic, whilst also raising awareness of the importance of Contact’s work with young people, and in this instance its partnership with 20 Stories High.Share Menu
Most importantly, the campaign created national conversation around an incredibly important topic.