Happy 50th Anniversary to our Friend and Yours, Bagpuss!
On the 12th February, our lovely friend Bagpuss, the most important, the most beautiful, the most magical saggy old cloth cat in the whole wide world, celebrated his 50th anniversary.
We were honoured to mark the day, working with our long-standing client, international media group and rights owner, Coolabi, working to place interviews with Emily Firmin, who played Emily in the show and Daniel Postgate, both children of the late Peter Firmin and Oliver Postgate, who created the show 50 years ago.
The anniversary was a huge success, with 47 pieces of targeted high- quality coverage via a range of key national, regional, consumer, business and broadcast titles with potential reach of over 430 million.
Highlights included the Radio Times, the Guardian How We Made It, The Times Relative Values, BBC News, ITV News, Channel 5 News, and BBC Radio 6’s Radcliffe and Maconie dedicated an entire show to celebrate.
Just thirteen episodes of the iconic Smallfilms animation were created by Peter Firmin and Oliver Postgate, which live on in the hearts of the British public, and to this day Bagpuss is considered one of the greatest ever TV shows. The remastered show was re-released on DVD and Blu-ray in 2023 by Fabulous Films, a long standing UK/US distributor specialising in classic and cult television and is available to stream on Britbox and ITVX, plus iTunes, Amazon and more.
To mark the moment, leading distributors of collectable coins and stamps, The Westminster Collection, released a brand new collection of five 50p coins in base metal and sterling silver with quotes from the show.
Guernsey Post will issue a set of four commemorative stamps, on the 25th July, including souvenir sheets, first day covers and a presentation pack. Rainbow Designs, creators of high quality, forever toys, inspired by the beloved characters from children’s literature, has launched a new range of Bagpuss plush toys
Bagpuss – The 50th Anniversary Edition, is a special edition Bagpuss from Steiff, the inventors of the teddy bear, exclusive to Danbury Mint. And Practical Publishing will be releasing a Bagpuss collection available at CraftStash, featuring cutting dies, beautiful printed papers and toppers.
Dedicated news about the products created to commemorate the moment were placed in Skwigly, Total Licensing, Licensing.biz, Animation For Adults, Animation Magazine, License Global and Planet Radio.
The celebrations continue as The Beaney House of Art and Knowledge is hosting The Smallfilms Gallery, renamed in honour of the studio, a family gallery showcasing work by Peter Firmin and Oliver Postgate, who created their iconic children’s programmes from their studio near Canterbury. The exhibition, created in close conjunction with the Firmin and Postgate families and Dr Chris Pallant, Canterbury Christ Church University features the original Bagpuss, and many of the original film props.
As he enters his 50th year, Bagpuss continues his role as mascot to Hospices of Hope, the only UK charity dedicated to supporting hospice care in South and East Europe.
A Sundae Autumn Filled with Amazing Children’s Television
Autumn at Sundae was filled with campaigns for three incredible children’s TV shows, something that is so close to our hearts as it has been a key part of our work from day dot.
Speaking of dots, we have had the absolute pleasure of delivering press for the announcement of two shows for our good friends at Dot To Dot Productions; the hotly anticipated second series’ of CiTV comedy art and craft show for 6-12 years olds Makeaway Takeaway, and CBeebies cookery programme for pre-schoolers Big Cook, Little Cook.
Coined ‘the new Art Attack’, and presented by comedian Bec Hill, Makeaway Takeaway is bursting with unique makes, top tips and inspirational art ideas; Bec experiments with recycled materials and uses her hilarious funny bones to make us laugh every step of the way.
Big Cook, Little Cook, presented by Big Cook Jen (Ibinabo Jack) and Little Cook Small (Courtney Bowman), combines slapstick humour, with an infectious enthusiasm for creative cooking. Its unique blend of mischief and know-how, a tasty treat for a modern pre-school audience.
We placed previews for Big Cook, Little Cook in trade titles Telly Mix and C21 Media, while for Makeaway Takeaway we placed in depth interview features for Bec Hill in British Comedy Guide covering her journey as a comedian, as well as one for creator and executive producer Jo Killingley alongside Bec in Broadcast Magazine discussing the importance of art and creativity in children’s television, and the invaluable support provided by the BFI’s Young Audience Content fund.
We also looked after the communications campaign for the new series of The World According to Grandpa, the multi-award winning children’s series by Manchester’s Saffron Cherry Productions and Grandpa Productions, starring Don Warrington and Sally Lindsay, as it returned to Channel 5’s Milkshake!.
Made in Manchester, the mixed media series, written by Chris Heath, is a truly inclusive show featuring a diverse team both in front and behind the camera, featuring live action stars in a 2D animated world, as well as music by North West composer Tayo Akinbode, is filmed at Vectar Studios Stockport and illustrated and animated by Flix Facilities at MediaCityUK.
The show is made with the support of the BFI’s Young Audience Content Fund. S4C also re-commissioned Byd Tad-cu, the Welsh language version of the show starring Danny Grehan and made in co-production with partners Boom Cymru.
Following the placement of an interview with series producer Rima Sen on I Love Manchester, Don Warrington was obviously a huge focus for The World According to Grandpa and we achieved a lovely interview piece for him in the Guardian, while we also put an emphasis on the importance of diversity, inclusivity and representation within children’s television which saw the team at The British Blacklist invite him onto their podcast for a brilliant conversation on the topic.
Children’s television is a massive passion of ours here at Sundae, and we feel so lucky to work on such important shows.
Sundae x
Scream Street returns to the CBBC neighbourhood for Halloween.
We first launched Scream Street back in 2015, so we’re huge fans of the show which is co-produced by Coolabi and Factory, both long-standing clients and friends here at Sundae. We were absolutely thrilled to hear that spooktastic second series was on its way back to CBBC for Halloween 2020 and couldn’t wait to get started.
Based on the hit book series of the same name by Tommy Donbavand, the all new, fast-paced and hilarious 26 x 11’ series features a whole host of new characters and rib-tickling adventures and once again features the voice talents of John Thomson, Debra Stephenson, Tyger Drew Honey, Claire Skinner, Rasmus Hardiker, Tala Gouveia, and Jim Howick.
Under more normal circumstances, Sundae would have been planning a fang-tastic family screening filled with tricks and treats but due to the pandemic, we had to approach the publicity campaign in a brand new way.
As many families had been challenged by the changes to their usual Halloween plans, we conjured up the perfect party to keep those little sprites entertained at home. The celebrations were open to all, with lots of things to make, do and watch, including a free downloadable ‘Scream Street Halloween at Home’ party pack, a Scream Street dance challenge on CBBC’s YouTube featuring The Next Step, plus an online watch party and Instagram Live in partnership with Girl Talk and hosted by Tyger Drew Honey.
Coverage of this wonderful activation was achieved across Good House Keeping UK, The Sun, ParentFolk, ABC Magazine and Raring2Go. We also worked collaboratively with a range of parenting influencers, including @Muminthemadhouse and @Intheplayroom, to promote Scream Street’s Halloween at Home across their social channels, reaching a potential audience of over 110k people.
The series is also animated by our wonderful client, Factory (Clangers, Newzoids, Strange Hill High), who made the show through high quality stop-motion animation. It’s this craftsmanship and skill that was an important strand of our campaign and it was fantastic when we secured a Behind The Scenes feature with Broadcast Magazine, which was written by Factory Managing Director, Phil Chalk and showcased how the team has had to adapt its way of working during the pandemic to produce the show.
We were also able to arrange an exclusive behind the scenes tour for CBBC show Blue Peter, conducted under strict COVID guidelines, an interview with Showrunner Giles Pilbrow for Animation Magazine and a full page in kids titles, First News focusing on some behind the scenes facts.
From the onset of the campaign we also achieved press coverage within key nationals, kids, online and trade titles including interviews with John Thomson in the Daily Express, Debra Stephenson in Daily Mail Weekend and Jim Howick with MEGA! Plus some great coverage in Daily Mirror, The Week Junior, The Sunday Times, Radio Times and many more trade titles including Televisual, Skwigly and Prolific North.
Overall, we were absolutely delighted with the results for our lockdown Halloween campaign, we’re delighted that in spite of the restrictions we’re delighted that we managed to create and fun an engaging event and activities for Scream Street fans to celebrate the new episodes.
MC x
Sundae Shakes Up New Press Campaign For Daisy & Ollie!
It’s been a very surreal year so far for Sundae, one that we would never have anticipated.
One of the biggest challenges to the lockdown has been leaving our office and working from home. Not only do we miss the social aspect but we miss the buzz of working together as a team, bouncing off creative ideas, celebrating successes and meeting with our clients.
However, even though we have had to completely change the way we work and exchange physical meetings for Zoom meetings with our cats, we have achieved some amazing results through hard work and determination.
We also came to the realisation that everyone is in the same boat and have utilised that opportunity to develop even stronger relationships with journalists by mucking in together and helping one another. Whilst they all sensitively share all the breaking news that comes with a global pandemic, they are also keen to keep audiences and readers entertained with more positive news.
Our main highlight so far has been working with our lovely client, Hoopla to launch a brand new series of Daisy & Ollie on its new home on Channel 5’s Milkshake! in March.
Daisy & Ollie, which is voiced and exec produced by British comedian Jason Manford, is a 2D animated show, which aims to help preschoolers explore the world around them and helps to answer some of life’s biggest questions.
Before the Coronavirus lockdown, we had planned an autism-friendly preview screening in Manchester to celebrate the very special episode created in collaboration with the National Autistic Society (NAS), hosted by a presenter from Milkshake! along with NAS ambassador Christine McGuinness but then the Coronavirus outbreak changed the world, and we found ourselves in the midst of breaking news and a whole new way of PR life.
We had to think on our feet and approach the publicity campaign in a brand new way. The new series was still set to launch and we were armed with an array of amazing celebrity cameos including Paddy & Christine McGuinness and stand up comedian Romesh Ranganathan. Either way, we were determined to make this a success for not only Daisy & Ollie but to also shine a light on the fantastic work that the National Autistic Society do and World Autism Awareness Week
In the following weeks, we worked closely with all parties in order to deliver an incredibly impactful press announcement for ‘How Do I Make Friends With Theo?’, the special Daisy & Ollie episode which aired on World Autism Awareness Day.
Sundae delivered an outstanding nationwide press, digital and social campaign to launch the new series and as a result, landed blanket coverage for Daisy & Ollie in nearly all key national newspapers including Mail Online, Daily Star, Daily Express, PA, The Sun, Metro Online and The Daily Telegraph.
With daytime shows such as This Morning and Good Morning Britain also in the midst of constant breaking news and adapting to a new way of working, airtime was like gold dust and we were delighted to land some key interviews for Christine McGuinness and Jason Manford on these shows via Skype, raising even more awareness around the campaign.
Other broadcast interviews followed, including Granada Reports, BBC Radio Manchester and also Channel 4’s brand new daytime programme The Steph Show, in which Jason was able to announce Romesh Ranganathan’s special episodes.
The Romesh press announcement was also picked up by comedy title Chortle and the Daily Star, which was fantastic.
To support the campaign further, Sundae also worked closely with Hoopla and the celebrity guest stars’ press teams to promote the show via their social channels, resulting in some fantastic reach.
Overall, the press campaign and celebrity cameo announcements resulted in some amazing national coverage stemming across entertainment sites, trade press, television and broadcast news outlets. It was amazing to see Daisy & Ollie receive such wonderful recognition for the special episode and the new series.
MC x
London Short Film Festival 2020
And we’re back for the fourth time, feeling luckier than Minogue on a mad one!
As if working with London Short Film Festival 2017 – 2019 wasn’t enough, we were honoured with heading up the communications campaign for this year’s 17th edition.
LSFF, year on year, is one of our very favourite things here at Sundae; we don’t just work on it, we are massive fans of it and we well and truly live it from the very first strategy meeting until the final bit of coverage goes live… funnily enough, we hate this moment as much as we love it because it means it is a full year until we get to do it again.
Widely regarded as the UK’s premier showcase for emerging and established, homegrown and international short form, 2020 saw LSFF take over the capital at the Institute of Contemporary Arts (ICA), BFI Southbank, Science Museum and historic independents including the Dalston’s Rio Cinema.
Being LSFF communications stalwarts, we know the dance, we’ve learnt the moves and we know what will work on the d-flo’. However, the everchanging nature of this cutting edge Festival means that the beat is never the same… it keeps us on our tip-toes and this is what we love the most; it’s fresh, innovative and, most certainly, never dull.
We left our first planning meeting for the 2020 instalment all fired up, the creative flame was burning bright as the programming had just gone and done something that we didn’t think was possible; it got even better!
The names on the list blew our mere mortal minds, with folk like Baloji, Stacy Martin, Lydia Ogwang, Peter Strickland, Penelope Spheeris, Figs in Wigs, Tom Rubnitz, Kamal Aljafari, Baby Lame, Drag Syndrome, Jeffrey Hinton with Rainer Kohlberger, Wong Ping and Diana Vidrașcu in the mix we knew we were clicking our heels into yet another LSFF year that was right up our straße.
This line-up deserved huge exposure so we put together a bespoke strategy that was perfect for the content with the aim of maximising visibility and traffic across the board while ticking off some high quality media targets in the process.
National coverage ran in national newspapers The Guardian and i Newspaper, LGBTQ coverage ran in QX Magazine and QWEERIST, culture coverage ran in frieze and Dazed, music coverage ran in DJ Mag and London Jazz News and broadcast interviews ran on BBC Radio London and Worldwide FM…. there are too many others to list but it’s safe to say that the media support for this fantastic festival is growing by the year.
Then came the best bit, we got to go to the Festival! We went along to Opening Night: More Than Just a Pretty Face – Alt Drag Revolution where we saw (and may have had a wee beverage with) the wonderful Sarah, Philip and Jenna from the Festival team. Lovely people that we adore working alongside!
Across the course of the opening weekend we went to New Shorts: A Winter’s Tale of Romantic Shorts which was the simply perfect warmth tonic to a cold January evening and This is a Public Service Announcement: American Nightmare which opened up our eyes and sent us away with a Tupperware full of food for thought. Hometime came far too soon and we wish we could have seen more.
Another year, and another amazing campaign with the LSFF team… we’re off to find a Tardis to see if we can get to 2021 any quicker.
Tom x
Sundae puts parents to the test with Daisy & Ollie survey campaign
It’s been an exciting summer so far for Sundae with plenty of festivals, events and new shows in the calendar but one of our highlights has been working with Hoopla Animation on a summer holiday story about the studio’s much loved pre-school show Daisy & Ollie.
Daisy & Ollie airs on Cartoonito and is voiced and exec produced by British comedian Jason Manford. The 2D animated show aims to encourage pre-schoolers explore the world around them and help with the answers to some of life’s biggest questions such as ‘Why do we have to wash?’, ‘How many stars are in the sky?’, ‘Why do we dream?’ and ‘How do you stop the hiccups?’.
Sundae devised a successful nationwide press, digital and social campaign to keep the brand front of mind for parents throughout the summer months.
We quizzed 1500 parents of 2-6 year olds from across the UK to find out all about the difficult and sometimes challenging questions their inquisitive little ones put them on the spot with during the summer holidays.
The survey discovered that on average inquisitive little children each ask their parents a huge 55 questions every single day of the summer holidays – that’s 2310 questions per child over the six week summer break.
Overall, the findings of the survey were incredibly news worthy and resulted in some amazing national coverage for Daisy & Ollie. Highlights included The Guardian Online, Mail Online, Mirror Online, MSN, Mail on Sunday, The Guardian G2 and The Sun, with other major regional titles such as The Sun and Irish Mail on Sunday also covering the story.
Family titles also included Raring2Go, Parent Talk, Mummy Fever and Nursery World.
To support the resulting news story, Sundae worked closely with Hoopla to deliver two social media videos that put UK parents, and Daisy & Ollie exec producer Jason Manford on the spot to answer the most difficult questions faced by parents every day such as ‘Where do babies come from?’, ‘Why do we have to go to bed?’ and ‘How come you’re allowed that and i’m not?’.
The videos were a hit with fans on social media and we worked closely with Jason Manford’s social team to amplify the campaign, delivering overall social reach of over 9.7 million.
Luckily for UK parents, who face these questions year round, Daisy & OIlie is always on hand to help, and we’ve got some exciting news to share for the brand in the coming months….
Watch this space!
MC x
Clangers celebrates 50th Anniversary at Bluedot Festival 2019
2019 has been a very special year so far for our client, Clangers international rights owner, Coolabi Group, as the much loved pre-school brand marks 50 years since the show aired for the first time on the BBC in 1969.
In July, the Clangers kicked off their 50th birthday with a ‘big bang’ as they hosted an exclusive screening and Q and A at Bluedot Festival, a science and music spectacular at Jodrell Bank in Cheshire, to celebrate the anniversary and also mark 50 years since the first Moon landings.
Armed with two excitable Clangers costume characters, a suitcase of swanee whistles, an exclusive brand new episode, some original Clangers puppets from 1969, legendary space scientist and life-long Clangers fan, Dr Maggie Aderin-Pocock MBE and an astronaut puppet inspired by her from the brand new Clangers series, Team Sundae were all set for a Clanger-tastic weekend in the beautiful Cheshire countryside.
Joining the Clangers panel to talk about the making of the show, hosted by Maggie, was Executive Producer and son of the Clangers original co-creator Oliver Postgate, Daniel Postgate, Series Producer and chief Clangers whistler, Dan Maddicott, and Clangers Co-Directors Chris Titchborne and Joanne Chalkley, from the award-winning Factory studios in Altrincham, where the show is animated.
Live streamed via the official Clangers YouTube channel, the screening and Q&A was a huge success with over 1000 festival goers filling the tent to enjoy hearing about the fascinating history, special stories and how the show is brought to life, with thousands more watching the stream live or later.
There was also an exclusive screening of ‘The Visitor’, the first episode of the brand new third series which pays homage to the original series and the first Moon landings. The episode also features an astronaut landing on the Little Blue Planet, which is inspired by Dr Maggie Aderin-Pocock…it’s safe to say that Maggie had stars (and happy tears!) in her eyes as she watched herself in puppet form on the big screen for the first time!
After an exciting morning of screenings and the Q and A, it wouldn’t be a special birthday without a party and it was time for the Clangers team to let their hair down and head over to the Deep Space Disco tent for an official Clangers DJ set with family rave specialists Big Fish Little Fish. Swarms of families, nostalgic fans and ravers gathered for a one-of-a-kind DJ set of cosmic proportions as the Clangers danced the evening away on stage with confetti and space-themed musical classics. Even Dr Maggie Aderin-Pocock joined the Clangers on stage to throw some shapes! It was an amazing finish to a super weekend.
But it wasn’t just Bluedot Festival which made July a fantastic month for Team Sundae and Clangers. In the weeks leading up to the festival, Sundae lined up some fantastic press opportunities for the 50th anniversary and new third series, including an exclusive interview and Clangers feature with The Sunday Times Magazine, a fun-filled birthday show opener with Holly Willoughby and Phillip Schofield on This Morning and a fantastic TV talk up on ITV’s Lorraine. TV highlights were also placed in TV Times, The Sunday Times, Daily Mail Weekend and Daily Star.
It’s been a whirlwind summer for Sundae so far, with plenty more celebrations to come, as the Clangers officially turns 50 on 16th November this year. Keep your eyes peeled for more exciting announcements!
MC x
Sundae + Animation? You do the MAF!
What a day for Manchester Animation Festival, Barry Purves and Sundae Communications!
This morning, ahead of the festival launch, we took renowned director and animator Barry Purves along with his RTS award winning Twirlywoo puppets to MediaCity to take their place on the BBC Breakfast sofa and talk about his 40 years in the industry and his events at MAF 2018.
Barry’s visit to the BBC Breakfast studio was made all the more special as we, alongside the festival team, arranged for him to find out about his MAF annual Fellowship Award live on air; it was a complete surprise and a really lovely moment – you can see a clip of his appearance on their Twitter here!
Fresh off the back of finding out about his award live on television, Barry swung over to BBC Radio Manchester where we had arranged for him to be interviewed by the wonderful Chelsea Norris, airing tomorrow morning, and even found time to record a video for their social team about how to get children into animation… all in all, an amazing morning’s work.
Barry is an Oscar and BAFTA nominated director usually, but not exclusively, working with animation, especially puppet animation. He has been involved, mainly through Cosgrove Hall, with many series and programmes for television such as Rainbow, Chorlton and the Wheelies, The Pied Piper of Hamelin, The Wind in the Willows, Rupert Bear, Postman Pat, and Bob the Builder, either as animator or director.
There are few animators like Barry Purves. Working in feature, television and short films where he has won acclaim for his works internationally making an incredible contribution to British animation globally. After 40 years in the animation industry MAF will not only be awarding Barry for his achievements but will be hosting ’40 Years of Barry Purves’ tomorrow, Wednesday 14 November at 5:30pm, to take a look back on Barry’s career and talk through it with the man himself.
The MAF 2018 communications campaign has been an incredibly successful one so far with key previews, features, listings, local interest stories and interviews in i Newspaper, I Love Manchester, Manchester Evening News, MEN Online, Screen Daily, Animation Magazine, Animation World Network, TheHotCorn.com, Prolific North and Family Traveller to name a few.
Right, we’re all off to the launch event of the festival… see you on the other side!
x
Launching Factory’s Creative Engine
We have some wonderful clients, but our longest standing is Factory, the BAFTA-award winning animation house, home grown from the ground up right here in Manchester – they’ve been with us since day one!
Factory told us over the summer that they were going to be launching a dedicated state of the art studio, Factory Creative Engine, which would mean they could bring every aspect of animating in-house, sets, puppets, costumes, the lot!
We were so excited to support them on this launch – its a huge leap for the company, allowing them to make great headway with their business strategy to create more and more of their own self-initiated creative content and intellectual property.
The incredible new workshop consolidates the production of sets, puppets, and models, synthesising cutting edge technology, including 3D printers and CO2 laser cutters with traditional methods, all under one roof. The new technology means that all the lengthy processes involved in creating worlds and characters in animation can be slashed, streamlined, and executed much more quickly!
The studio was opened by Keith Chapman, creator of Bob The Builder and Paw Patrol, whose production company Chapman Entertainment was formed alongside MD Phil Chalk, and based at the Altrincham site which went on to become Factory!
Not only will the new workshop allow Factory a whole world of creative freedom, the opening means that the animation studio is creating upwards of 40 jobs in Manchester, in the North West’s thriving animation sector rich with talent.
We had coverage in online and print editions of the Manchester Evening News, with further online coverage in television trades Televisual, and Broadcast Magazine, and animation trade outlets including Animation Magazine, and Animation World Network. Major licensing trade publication Kidscreen also ran an announcement piece.
The ‘A Week In My Life’ feature with Prolific North gave some insight into the daily routine of Jon Kershaw, Factory Creative Engine Manager, and they also ran an announcement piece on the day.
ITV Granada Reports came along on the day and filmed an amazing package for the 6 o’clock bulletin that Friday evening, which showcased the entire studio and its capabilities, with a refresher of the Factory’s impressive back catalogue!
Manchester Animation Festival
The Manchester Animation Festival launched in 2015, and in 2017, we were delighted to deliver the festival’s press and publicity for the first time. We’d met the team through our work with our animation clients and with a team of huge animation fans at Sundae, we were delighted to be part of such an up and coming event.
The festival is a three-day celebration of all things animated. From short film competitions, feature films, retrospective screenings, workshops, networking events, panel discussions, masterclasses and talks from the industry’s best and brightest.
With animation really taking flight in the North West with the likes of Factory, Mackinnon & Saunders, and CHF producing and creating a huge chunk of the UK’s animated output. The BBC and ITV have now moved to the thriving Media City, making Manchester a significant UK hub for creativity and media.
We wanted to really capitalise on both the strength of the festival’s incredible programme, and the emergence of the North West as an animation powerhouse with our messaging. We spread the word about the Manchester Animation Festival UK wide, and were able to amplify the 2017 festival, with an impressive national broadcast campaign.
Key national broadcast activity included an interview on BBC Breakfast with Will Becher, Animation Director of Early Man, who hosted a talk at the festival, and brought two of the puppets direct from the set for an exclusive view.
We also achieved a piece on BBC Radio 4’s Front Row around the Ivor Wood retrospective event. Ivor Wood expert Joseph Wallace, and Ivor’s widow and sometime animation partner Josiane Wood both appeared for a talk through the magic of the late animator.
This was bolstered by a fantastic regional broadcast coverage, with a TV piece going out on ITV North West Tonight, exploring the relationship with sponsors (and another of our clients!) Factory and the festival. Additionally, we had TWO interviews on BBC Radio Manchester, with Will Becher, and festival director Steve Henderson, plus A Week in My Life for Steve on Prolific North.
We also secured a profile of The Simpsons writer Josh Weinstein in print, with Broadcast Magazine, one of the major television trade outlets. Josh is responsible for Strange Hill High, a CBBC programme that we also had the pleasure of working on and is currently working on Disenchantment.
The festival’s lineup announcements was covered in the bulk of the animation trade outlets, including Animation World Network, Creative Boom and Animation Magazine, amongst others, and we had listings coverage in the Manchester Evening News, Sight & Sound, and many more.
The festival teamed up with the BBC to host a family day the weekend ahead of the animation festival’s launch, which we announced and was covered by Manchester Evening News Online, as well as parenting bloggers What To Do With The Kids and Daddy Daydream.
We generated almost 65,000,000 opportunities to see, and we helped cement the Manchester Animation Festival’s reputation as the go-to for everything animated, and the biggest and best animation festival in the UK.